Hi! I’m Toby Prike and I am a Lecturer in the School of Psychology at the University of Adelaide.

I am primarily a cognitive psychologist, but also extensively incorporate social psychology and individual differences research within my work. I am interested in how and why we believe the things we do, and the impacts of those beliefs, and this focus guides the work conducted within the Beliefs, Attitudes, and Reasoning Lab.

I am also a strong advocate for scientific reform, including advocating for open science and other reforms to enhance scientific credibility. Related to these interests, I thoroughly enjoy teaching research methods and statistics, and encouraging critical and scientific thinking in my students.

My primary research interests focus on the impact of misinformation and non-evidence-based beliefs (e.g., conspiracy theories, paranormal beliefs, science denial), with an emphasis on strategies that can be used to try and reduce their influence and negative impacts. I also maintain a broader set of research interests across the domains of migration, metacognition, reasoning, and cognitive bias.